Always Selling: Sales and Marketing Business Practices Everyone in the Library Can Use (webinar)

 Competency: Library Management

Sub-Category: Marketing
and Public Relations


our libraries, all of us are salespeople every day. You sell the latest book, or
programs that week and that month to the patrons. You tell them about our downloadables,
reference help and much more. But have you ever attended a business sales or
marketing class or program to help you feel more comfortable selling and
promoting the great things that your library does?


it is time that you did.and here's your opportunity!


Rogers-Whitehead is a former librarian, current business owner and college
business instructor who has a unique approach to library customer service. She
will introduce business trends and strategies to consider integrating in the
library to help libraries more effective sell and market their products and


will learn about:


  • Popular sales strategies

  • Digital marketing 101

  • Marketing and sales trends

  • Sales relationship building

  • Business resources relevant to
    the library


SERLS Member Libraries: $0.00

All Other Libraries: $15.00

Event Type: 
Issues and Trends
Online Course
Thursday, August 16, 2018 - 14:00 to 15:00