Always Selling: Sales and Marketing Business Practices Everyone in the Library Can Use (webinar)




 Competency: Library Management
Competencies

Sub-Category: Marketing
and Public Relations

 

In
our libraries, all of us are salespeople every day. You sell the latest book, or
programs that week and that month to the patrons. You tell them about our downloadables,
reference help and much more. But have you ever attended a business sales or
marketing class or program to help you feel more comfortable selling and
promoting the great things that your library does?

 

Maybe
it is time that you did.and here's your opportunity!

 

Carrie
Rogers-Whitehead is a former librarian, current business owner and college
business instructor who has a unique approach to library customer service. She
will introduce business trends and strategies to consider integrating in the
library to help libraries more effective sell and market their products and
services.

 

Participants
will learn about:

 

  • Popular sales strategies

  • Digital marketing 101

  • Marketing and sales trends

  • Sales relationship building

  • Business resources relevant to
    the library

 

SERLS Member Libraries: $0.00


All Other Libraries: $15.00

Event Type: 
Issues and Trends
Online Course
All
Date: 
Thursday, August 16, 2018 - 14:00 to 15:00