Creating Messages that Build Support for Libraries (archived webinar)

This is an archived webinar.  You will receive a magic link to watch it via email the day before it is scheduled.  But don't let this fool you.  The magic link allows you to view it at any or night.   

This particular online experience is a mere 60 minutes in length.  Easy to fit into your busy schedule.  

The cost you ask?   No charge for SERLS members...a mere $15.00 for all other libraries.  Enjoy. 


Competency: Political Advocacy

Sub-Category: Community Relations

Libraries that can most effectively communicate their
value to the community are less likely to lose funding and are more likely to
have the support of local politicians and voters. In this presentation, PC
Sweeney will discuss some of the most effective strategies behind creating
effective messages. These are the strategies used by some of the most
successful political causes and initiatives that libraries can take advantage
of to create and distribute their own messages.

In this webinar, PC will discuss how to understand
audiences, how to use a message box, the benefits of a 27-9-3 messages, and how
to create messages in the face of opposition to increases in library funding
and support as well as many of the best platforms and methods for distributing
messaging to the public.

At the conclusion of
webinar, participants will be able to:

  • Use
    message boxes for better message creation


  • Create
    effective messages using the 27-9-3 method


  • Create
    effective messages to counter opposition

  • Use
    some of the most effective platforms for distributing messages


SERLS Member Libraries: $0.00

All Other Libraries: $15.00

Event Type: 
Issues and Trends
Online Course
Wednesday, July 10, 2019 (All day)