This is an archived webinar available from our new archived webinar platform "SERLS Academy". Once you've registered, follow this link
Once your account is created (easy to do...just your email and a password) Jay will be alerted that you're registered in the academy and you'll be able to access the archived webinars.
This particular online experience is a mere 60 minutes in length. Easy to fit into your busy schedule.
There's a little-known
initiative called Google Ad Grants. Every qualifying nonprofit that applies
gets a grant of up to $10,000 / month in advertising credit. This allows nonprofits
to place ads at the top of Google search results, just like the big players do.
Libraries can use the grant to promote anything at all-collections, electronic resources, programs, tutoring, services, classes, special events-you name it.
In this hour-long webinar, you'll learn everything you need to know:
v Which organizations qualify for the grants?
v How quickly you can apply and can get set up
v Why every library should be advertising its offerings in Google
v Best practices for successful Google Ads campaigns
v Where to get help in managing your grant and your campaigns
v Results that other Ad Grants libraries are already achieving
v What are the real costs (money & time) of the program?
Yes, you really can place ads on Google at no cost; you just have to learn how. This webinar will include links and instructions to get you started. It's vital for your library to be visible on Google, where nearly everyone starts their searches.
Meet the public where they are, and increase their awareness and usage of any of your library's resources.
All Other Libraries: $15.00