How to Write Effective Survey Questions to
Get Useful Data
library planning for upcoming services, programs, or events? They'll be more
successful if you know what sorts of things the people in your service area
truly want and need. Great marketers and planners don't guess what people want,
and they don't presume to already know. They ask!
a "simple survey" isn't all that simple. If you don't know exactly how to write
and ask the questions, you may find out later that you didn't get any
actionable data. Marketer and wordsmith Kathy Dempsey can prepare you to avoid
Sign up for
this webinar so you'll understand the tactics:
word you choose matters
avoid library lingo
ask about "interest."
the same question more than once
test, tweak, repeat
makes people take surveys?
will also touch on how to distribute surveys to get good response rates.
SERLS Member Libraries: $0.00
All Other Libraries: $15.00