How to Write Effective Survey Questions to Get Useful Data (live webinar)

How to Write Effective Survey Questions to
Get Useful Data


Is your
library planning for upcoming services, programs, or events? They'll be more
successful if you know what sorts of things the people in your service area
truly want and need. Great marketers and planners don't guess what people want,
and they don't presume to already know. They ask!

Still, doing
a "simple survey" isn't all that simple. If you don't know exactly how to write
and ask the questions, you may find out later that you didn't get any
actionable data. Marketer and wordsmith Kathy Dempsey can prepare you to avoid
survey pitfalls.

Sign up for
this webinar so you'll understand the tactics:

·        

Every
word you choose matters

·        

Beware
open-ended questions

·        

Always
avoid library lingo

·        

Never
ask about "interest."

·        

Ask
the same question more than once

·        

Write,
test, tweak, repeat

·        

What
makes people take surveys?

This webinar
will also touch on how to distribute surveys to get good response rates.


SERLS Member Libraries: $0.00

All Other Libraries: $15.00

Event Type: 
Issues and Trends
Online Course
All
Date: 
Wednesday, March 20, 2019 - 12:30 to 13:30