How to Write a Press Release (archived webinar)

This is an archived webinar.  You will receive a magic link to watch it via email the day before it is scheduled.  But don't let this fool you.  The magic link allows you to view it at any or night.   

This particular online experience is a mere 60 minutes in length.  Easy to fit into your busy schedule.  

The cost you ask?   No charge for SERLS members...a mere $15.00 for all other libraries.  Enjoy. 


Competency: Marketing and Public Relations

Sub-Category: Understands
and applies marketing theory and practices


Want to write a
good to great press release? In this webinar program, publisher and mass media
instructor Karl Beckstrand teaches attendees how to write a newsworthy story
that is true, balanced, concise, accurate, and compelling.

He'll include a
crash course in Associated Press style and the difference between benefits and
features (how to avoid hype). He'll review inverted pyramid story structure,
different kinds of leads, and headlines that will grab media professionals.

Karl will also
answer your questions regarding format for titles, days/dates/months,
addresses/states, acronyms, and other details that can get your story noticed.


SERLS Member Libraries: $0.00

All Other Libraries: $15.00

Event Type: 
Issues and Trends
Online Course
Wednesday, May 29, 2019 (All day)